About us

Practical AI that saves time, boosts margins, and simplifies operations.

Founded in 2025

Watch, 90 seconds

Who we are

Operators first.

No hype. No silver bullets. No shiny tools. No moonshot promises about what AI might do one day.

BusinessAI is run by people who have scaled and led real businesses. We know what it costs to balance growth, margin and time, because we've had to do it ourselves.

We've brought together talent across operations, strategy, technology and change, and pointed all of it at one thing: turning AI into money and hours you can actually count.

We've never sat down with a business and walked away empty-handed. There is always something there.

Mission

Help business owners adopt AI with confidence.

Not with a roadmap they can't action. With a number, a place to start, and someone doing the work alongside them.

Vision

Every Australian business running on AI it actually understands.

Not because it's the future. Because the work gets done in less time, for less money, by people who'd rather be doing something else.

What we do

We find what the work is costing you, then we fix it with you.

Every engagement starts the same way. We map how your business actually runs, find where time and margin are leaking, and put a dollar figure on it. That's the AI Profit Blueprint.

From there it's one of three paths. Consulting, if you want direction and a working cadence with your leadership team. Implementation, if you want agents, automations and internal tools installed into your systems. Or the AI Builder Community, if you'd rather work on it alongside other owners.

We don't do roadmaps. We don't do audits. We don't sell software.

The gap we exist to close

88%

of companies have deployed AI somewhere in the business

6%

see it in their EBIT

The gap isn't the technology. It's knowing where to point it.

(State of AI 2026, 1,993 respondents, 105 countries)

Our team

Meet the team behind BusinessAI.

Aaron Sansoni, Founder

Aaron Sansoni

Founder

Rhys Henderson, Chief Executive

Rhys Henderson

Chief Executive

Charlotte Hall, Vice President, People & Performance

Charlotte Hall

Vice President, People & Performance

Arsedian Ivan, Director of AI & Product

Arsedian Ivan

Director of AI & Product

John Mayers, Director of Consulting

John Mayers

Director of Consulting

Fergus Lundy, Director of Sales

Fergus Lundy

Director of Sales

Mariella Liezl Perez, AI Engineer

Mariella Liezl Perez

AI Engineer

Brandon Burns, Head of Experience

Brandon Burns

Head of Experience

Josh Telford, Senior AI Strategy Consultant

Josh Telford

Senior AI Strategy Consultant

Marty Astbury, AI Strategy Consultant

Marty Astbury

AI Strategy Consultant

Tim Ahern, AI Growth Partner

Tim Ahern

AI Growth Partner

Brendan Coyne, AI Growth Partner

Brendan Coyne

AI Growth Partner

Brayden Tayler, Technical Product Manager

Brayden Tayler

Technical Product Manager

Get started

Ready to see what AI is worth in your business?

Twenty minutes, and we'll show you where the time and the money are going.